ROBERGAEZ Identity project for the house DJ including logotype, website and CD single design. We begun with a couple of basic modules that would build the typography for the logo and site menu, the patterns used as backgrounds and the main shapes of the whole identity. Instead of going with the more serious house aesthetics his colleagues websites followed, Rober wanted a fun yet elegant and dynamic look, so we prepared interactive elements with a fun touch for the website such as a gramophone for listening to music, a sampler to be played with as a DJ of your own and the user's favourite: a wardrobe to dress Rober up for his set. Additional programming and animation by EditART group.
www.robergaez.com
Client: Rober Gaez, 2007